On second thought, not so big is not true, the difference is about 200 000 visitors per week which means that only that difference is greater than total number of unique visitors for the whole lot of 302 of the 364 websites that provided figures on Kia this week.
Another interesting figure one can notice on Kia-list is that visitors watched an average of 3.4 pages on Hitta but not less than 4.4 of Eniro. This actually gives Eniro.se 5 million more page views than Hitta.se or approximately 20% - a non-abject difference that certainly affect the prospects for advertising sales positively. But honestly, it should be said that that can be both positive and negative figures with indicated more pageviews per visitor. It may indicate a more attractive service that invites to use the additional features etc, but it can also indicate a more difficultly used service that requires more pages to get the answer searched. Would it be the latter in Eniro's case will of course Hitta.se win in the long run but if it is the first case Eniro will win on the case that their visitors are more satisfied. We shall see what happends in the future. Both of them want to get enough distance to the other and both are investing heavily in a time of slump. It will require substantial power to determine the whos the winner, both in resources and perseverance, the question is whether both parties want to spend what it takes or if either side "blinks" when it comes to the test?
