Martin Havner at the newsagency Direct told us the second week of January the news that Hitta.se overpast Eniro in KIA index. Perhaps it is a novelty that Hitta.se managed to climb up on top, but to make it a headline that the "Trend broken" does not show in any depths of journalism. Already the week after the news where outdated when Eniro, which dip over the holidays, re-took first place. As the picture below shows (graph from Kia index), it was hardly a break of any trend and the second week of the year are the figures for unique visitors following: eniro.se 2 607 772 against Hitta.se 2 467 144. Both numbers are unique browsers, certainely a controversial measure, but nevertheless the Direct article was based on them.
However, as Martin clarify the picture when he at the end of the news suggests that Eniro's decline may be due just to their visitor demographics, the professionals who use Eniro when they are on their jobs simply does not during Christmas time. That is probably the explanation to the temporary decline. Interestingly, Eniro's share price soon after the news went down temporarily but soon came back up. Is this perhaps an indication on that the more devoted went to KIA and checked out the article source material? It suggests, in this case that the source of criticism and common sense exists among stock market players even in these days of unrest.
