Eniro.se still on top of Hitta.se

As I wrote a while ago, it appeared that the news of a change between the two search engines Hitta and Eniro was to early to be announced as Eniro peaks again! Of course I can be wrong and therefore I do a follow-up now, a few weeks later, to see if this was the case. The images below are cropped screenshots from Kia index showing Eniro and Hitta figures for visitors. As shown Eniro is still superior to Hitta even if the difference is not that big.



On second thought, not so big is not true, the difference is about 200 000 visitors per week which means that only that difference is greater than total number of unique visitors for the whole lot of 302 of the 364 websites that provided figures on Kia this week.
Another interesting figure one can notice on Kia-list is that visitors watched an average of 3.4 pages on Hitta but not less than 4.4 of Eniro. This actually gives Eniro.se 5 million more page views than Hitta.se or approximately 20% - a non-abject difference that certainly affect the prospects for advertising sales positively. But honestly, it should be said that that can be both positive and negative figures with indicated more pageviews per visitor. It may indicate a more attractive service that invites to use the additional features etc, but it can also indicate a more difficultly used service that requires more pages to get the answer searched. Would it be the latter in Eniro's case will of course Hitta.se win in the long run but if it is the first case Eniro will win on the case that their visitors are more satisfied. We shall see what happends in the future. Both of them want to get enough distance to the other and both are investing heavily in a time of slump. It will require substantial power to determine the whos the winner, both in resources and perseverance, the question is whether both parties want to spend what it takes or if either side "blinks" when it comes to the test?

Eniro peaks again

Martin Havner at the newsagency Direct told us the second week of January the news that Hitta.se overpast Eniro in KIA index. Perhaps it is a novelty that Hitta.se managed to climb up on top, but to make it a headline that the "Trend broken" does not show in any depths of journalism. Already the week after the news where outdated when Eniro, which dip over the holidays, re-took first place. As the picture below shows (graph from Kia index), it was hardly a break of any trend and the second week of the year are the figures for unique visitors following: eniro.se 2 607 772 against Hitta.se 2 467 144. Both numbers are unique browsers, certainely a controversial measure, but nevertheless the Direct article was based on them.


However, as Martin clarify the picture when he at the end of the news suggests that Eniro's decline may be due just to their visitor demographics, the professionals who use Eniro when they are on their jobs simply does not during Christmas time. That is probably the explanation to the temporary decline. Interestingly, Eniro's share price soon after the news went down temporarily but soon came back up. Is this perhaps an indication on that the more devoted went to KIA and checked out the article source material? It suggests, in this case that the source of criticism and common sense exists among stock market players even in these days of unrest.

A blog on the economic and legal events

There are many, many more blogs on the gossip and fashion. But financial and legal ideas are influenced of personal taste and thoughts, after all its not that the stock market and the courts are always perceived as logical and above all doubts about the fairness and reason. So why not combine a blog about these two entities with gossip and opinions on them? No exactly my thought, so thats what will be provideded in this blogs future.